Digital marketing is a term used for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and potential customers.

Hiring a virtual assistant is one of the best decisions any business owner could make – they free you from time-consuming, and often energy draining administrative tasks, leaving you with more time and power to work on your business’ concepts or creative direction. A virtual assistant, however, is only as helpful as they’re in themselves a good assistant, which is why hiring the right one could mean a world of difference.

Yet again Google is ready with its complete explanations about the featured snippets. Sometimes when users do a search, they will find that there’s a descriptive box at the top of Google’s results explain about the search.

A website is an online face of the brand and any changes made to it can have a significant impact. Your traffic rate might go down, thus you have to be careful while making any changes to your site. Having said that, you cannot have the same site for years and years without making the necessary changes. Wish there was a solution to retain your traffic? You can rely on best conversion techniques to maintain your traffic.

Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. If you’re on the fence about using this feature, and whether it’s worth your time and money, read this short article to find out some of its benefits.