I was thinking the other day about how many lies there are compared to how many truths there are. If you take 1 million net-workers and give them a failure rate of 99%, then 990,000 will fail or you could have said, “Believed the Lie’ that they would make money on the internet.” They 990,000 failed to make a profit. Only 10,000 made money.

For some time, there has been increasing talk of a need for a ‘post-digital marketing world’ where the use of digital media and technology in marketing has become so ubiquitous we no longer complete separate “digital marketing activities” since they should be fully integrated and simply part of marketing. This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. The ‘post-digital’ thinking is also driven by problems of managing marketing activities in a business where a common problem with upskilling…

One of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem. That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales. But what exactly is it and how do you do it? Here are some simple steps to get started:

It’s definitely a sensible idea to take the business online. Prospects multiply there and a variety of benefits are also available. Similarly, the number of websites and resources is also exploding at a furious rate. In a way, the internet is a perfect place to build the brand and solidify the base of the business. All your customers are online and you have no option be there and tap into them. You should however take appropriate steps to monitor and manage comments that customers give to your business or website on the internet.

Many businesses still think that having a high-quality website alone is sufficient to do well online. They are mistaken and that too, big time, because quality websites have a very limited role to play on the internet. Such websites only help take the business online and their clout does not work beyond that. So, what next? What should a business do to maximize their online presence? Simply put, your business needs to market itself. It needs to advertise its services and products across channels on the internet.