Most business owners think that attracting more traffic to their site is the absolute way to increase sales. However, the most significant step in augmenting sale volume is to define and tune into your customer’s needs, which will help you grow your business.

OK, so you have your company but you want to show up when people are searching out your business in Google, Bing or Yahoo! There are several layers to SEO (Search Engine Optimization) and one important key ingredient is using image descriptions to enhance your business’ visibility.

It is best to analyze how brand awareness as a guerrilla marketing technique can contribute to your brand being recognized by prospective customers. When you look at your brand and how it may influence people either in a positive or negative way, note that as a company or business, you are up against companies who offer the same type of services or products you currently have. They may already have created an awareness of their particular brand through using social media such as Facebook.

YouTube is everywhere (or at least it seems to be). It’s generally acknowledged to be the second largest search engine, eclipsed only by it’s owner Google. And videos from it regularly show up high in the normal search results.

LinkedIn is for business what Facebook is for consumers. It’s the “go to” place that professionals will search first, often before they look on Google and almost always before they pick up the phone.