It happens all the time. A small business owner starts an e-newsletter, or sets up a Facebook page, or builds a blog with the best of intentions. They are enthusiastic and have lots of ideas. They are determined to post or write something every week. But, after a little while, a week goes by without a post or an article. Perhaps they catch up again, but then another week goes by and then another. Does this sound familiar? If so, your inconsistency is hurting your business. Find out how to be consistent in your content marketing.

According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.

Fooling the biggest search engine on the planet is almost impossible today. Websites with questionable content and suspect tactics may incur the wrath of Google with terrible Google search results and an outright ban by the internet titan. There are a few reasons why a business might fail to see its website within Google results, and some of those reasons are innocent while others aren’t so blameless.

More than four billion people around the world now use mobile devices every day. Instead of sitting at home and watching movies or playing games on a laptop or desktop, they can now do all the same things with a tablet or smartphone. As a local business owner, you can increase your sales, reach new customers and advertise your company through mobile advertising.

Looking to make a big leap into the world of entrepreneurship? Advice from those who have been there can make the difference between succeeding and failing. To find your entrepreneurial niche in this world, here are a few tips that might just make it easier.

Think about outsourcing your marketing needs and you can save money as well as get results. What you can gain depends on who you work with though, so be selective.

Technology continues to be a driving force in this world behind all we do. That is why you need to get some type of strategy in motion for your business that encompasses it on all levels. You don’t have to stress about how to do that, just turn to one of the excellent digital marketing agencies.

There are plenty of opportunities on the line when you work with any of the digital marketing companies. Yet the outcome often depends on who you work with so you have to be careful. You can’t just base that decision on the first one you find or the one with the lowest price.

The aim of content marketing is to create, publish and distribute content for your target audience for a pre-determined objective; sales, attract new customers, brand awareness, etc. The role of a content marketing consultant is to produce content that is relevant, valuable and shareable.

A squeeze page is a web page with a form, where you collect email addresses (and possibly names) of your prospects for further interactions with them in your attempt to lure and convince them to do business with you in the near or distant future. There are two possible aspects to a squeeze page: