In this article I am going to discuss what you need to test in order to optimise your system. Being successful online is far easier if you test and track everything you do because then you know what needs improving.

The world is fast becoming a global village due to technological advancement; many businesses are shifting focus to the internet today. This is obvious because the internet has taken the world by storm and lots of people go online for their shopping. Statistics shows that there is an upsurge in online shopping compared to previous years.

Optimising everything that you do so that you become more and more efficient is critical if you are going to be able to scale up your business. You need to have a very specific system in place which will target specific people.

On July 22, 2013, Google made the biggest change to paid search in recent years with their mandatory roll-out of AdWords Enhanced Campaigns. Our team has been diligently testing all the new features since February, when Google announced the ability to voluntarily upgrade. Here are five essential guidelines our team feels PPC (pay-per-click) users must consider to refine their AdWords account with any enhanced campaign strategy.

It’s no secret that consumers are turning to online resources other than a business’s website to conduct research about that business. Sites like Yelp, Yahoo!, and Google+ have been doubling down on their efforts to procure online reviews. In fact, Google has been working hard to revamp their G+ pages as 85% of online customers use reviews found on local directory sites before they make a purchase. With so many of these sites available today, you can no longer afford to not pay attention to them.