We can speak from first-hand experience that we understand the pain a small business owner goes through with creating and promoting a business online. It takes time and knowledge to learn the best marketing strategy and tactics to get your small business found online. Remember that marketing is an investment, not an expense, therefore you must invest wisely to achieve the greatest ROI.

If you’ve searched for almost anything online in recent years, chances are that you’ll have come across at least one video marketing whatever it was you searched for. And something should have triggered in your mind along the lines of “why don’t I do that?” The good news is that you can – just follow these instructions!

In today’s connected world, people interact via a whole range of devices and media. PCs, laptops, tablets, smart phones and mobile phones are the conduits through which messages can be exchanged and apart from these, emerging technologies in gaming consoles, wearable devices, etc are being included in the mix.

Don’t give up on webinars for your online marketing, just yet! With a new type of software, this powerful sales tool can be as easy to set up as 123… literally!

There’s no doubting that video marketing is important – it has been since cinema and television first started accepting adverts. But it’s only in recent years that video marketing has become affordable for any business with an internet connection.

One of the main goals for business owners with an online presence would be to obtain as many website visitors as possible. Some people think this comes easy to them while other think it’s a difficult, if not an impossible task.

Now, there are more than three ways to leverage the Internet in your personal marketing, but for simplicity sake, I am going to cover the three things that I feel are important enough to put at the top of your marketing list. Are you ready?

When you look at how you are marketing your business, what do you see? Is there rhyme and reason to it, or do you just ‘fly by the seat of your pants’? If flying by the seat of your pants sounds more like you, don’t worry – you are definitely not alone.

In this article I am going to discuss whether you should focus on what your customer wants or what they actually need. With information marketing you are usually providing a solution to a particular problem and therefore it is natural to focus on what your customer actually needs. However, what if they don’t actually want to your solution?

Predictions are coming in from various top online marketers. Tactics for online marketing are drastically changing due to the evolution of content marketing, social media platforms, images plus brief content, marketing more mobile friendly apps, browser cookies and relevant SEO keywords. Some key methods that are predicted to dominate during the next year are as follows, in no particular order of rank.