An email ending up in the spam folder is the biggest blow to an email marketing campaign. With most businesses going online, entrepreneurs prefer to use electronic mail over direct mail and phone calls. It is a cost effective and reasonable method. However, if the mail goes directly into the spam folders without the recipient reading it, it is of no use.

When it comes to article marketing, most marketers focus their attention on creating unique and original content. Very often, this goal is restricted only to the summary and article body. It is true that you want to build a positive image for your business by offering value to your potential customers instead of only selling your business. However, you also cannot lose sight of the original objective that is to get more people to click through to your site. This is where the need for a perfect resource box comes in.

The secret sauce to any successful internet marketing strategy is being able to decode your target audience. This is because they have direct interest in your business. These are the people who will either buy and use your products or promote them further. It is obvious that if you are selling weight loss supplements, you can possibly target people looking for a solution to obesity and cellulite, but not children considering video game purchases. In case of the latter, your marketing strategies will never convert into leads.

The Daily Diary was a way of thinking aloud in the past. The author knew that his / her diary is going to be read some day, but pretended that the entries were private and invisible to others. It was probably like talking to ones self and feeling good about those moments. Blogging platforms like WordPress allow you to keep certain posts password protected, while making general posts public, an ideal option for an online Daily Diary.

Do you have an online business? Are you failing in that business? What is your plan?