In numerical terms, 6.3 is greater than 4.8. However, when analyzing AB split test results, this may not necessarily be the case. The three common blind spots that explain why it may not be the case are: variability, sample size and confidence level. By not considering these, you may be leaving $1,000s of dollars on the table.

With the advent of hosted or ‘software as a service’ options for web-to-print (W2P), many of the financial and technical obstacles that may have discouraged smaller print service providers have been removed. But W2P implementations can still fail, for a variety of business-related reasons that have nothing to do with the technology or its pricing. Now that W2P has been around for a number of years, the experience of those early adopters who tried but failed with W2P can be put to your advantage.

Print service providers can achieve the full benefits of electronic job capture by integrating their web-to-print e-commerce portals with in-house MIS and production systems. This allows job data defined by the customer to drive the production and job management functions automatically, saving time, reducing waste and errors, while providing full visibility of costs. Approaches to integration and the human resources required are also discussed.

Are you a typical “set it and forget it” Facebook advertiser? What’s typical? Well, maybe you’ve launched an ad campaign, let it run, and been disappointed with the results.

With changes in the modern technologies and business market becoming very competitive, every business should market its products or services to enhance the return on investments. Few businesses are either changing to online modes or adopting digital marketing strategies in order to capture the lucrative online marketplace. You might receive tons of traffic on your website but unless they convert to leads or sales, it would not be of much use.

Not many people are, so it shouldn’t be an embarrassment saying that you are not. Internet marketing can be hard and even confusing. At least, it seems to be for the novice who just wants to get as many people as possible to see their website. What is the answer to this dilemma? You know you have to market in order to be seen by as many people as possible.So to get the most out of your marketing dollar, you can take one of two actions. Let’s look at them.

If you follow me on Facebook, you know I’m in the middle of a 6 week, 6 city, 3 country “workation.” After 2 weeks on a beach in Florianopolis Brazil, I met up with 31 other amazing Internet Entrepreneurs in Whistler, Canada (home of the last Winter Olympics). And in addition to a lot of masterminding (and fun), I also snowboarded for the first time. It’s in these times of learning something new that I see A LOT of similarities to learning and becoming successful as a Local Marketing Consultant.

Picture this. You’re an Olympic diver. You’re perched on top of the platform you’ve dreamed of for as long as you can remember. You hear the first few notes of your National Anthem and know you’re about to feel that smooth ribbon around your neck, the weight of the gold medal.

The art of building a high performing website. The science behind visitor navigation.

OK, so I am privileged. Everything was in perfect synchronicity and all signs were leading me towards this ideas, passions, beliefs and desires…

These days, small businesses need a plan for Internet marketing just as much as giant corporations do. Fortunately, even if you’re on a budget, options abound. In fact, many very effective methods are completely free. So don’t let your small budget keep you from launching an Internet marketing campaign that promises big results.

Your productivity while working online, is crucial to the success of your online business, or projects. The internet is full of distractions. Ads, social media, and emails, are some of the many distractions you will face each and every time you turn on your computer. So you need to develop some habits to help you focus on the task at hand and stay away from the distractions online.

Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.

Increase your sign-ups, conversions, and profits with these tips on Internet marketing. Utilize these 5 tips and reap the rewards of an online business.

The addition of photos to content, whether it be blog sites, articles or ads has long been referred to as a reliable tool to bring in consumers and keep them interacting. Now with the development of “selfies” and programs like Pinterest allowing advertising and marketing, photos have become even more essential and useful.