Content curation is the process of finding and providing 3rd party content that is relevant to your buyer persona or audience. You, the curator, find the best and most trusted content from sources on the Internet and then share it with your followers on social media platforms or via email marketing.

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s). In addition, they engage with the public through social media and ensure visitor flow to digital sites.

We are in an age where, before a buyer purchases a product or service, they Google it to find out more about it. Anyone who wants to grow their brand, no matter how small your business is, needs a website. Building a website has also become cheap. You do not need a lot of money and you don’t need to be a coder or designer to own one.

Digital transformation is the complete process of realigning of the business and technology models with considerable investments in order to effectively engage the target customers on the digital medium throughout different phases of the customer experiences. The major aim of digital transformation is to correctly address the customer needs in the best possible manners. Digital disruption is said to occur when any of the existing industry comes across a major challenger which offers bigger value to the customer base. The challenger company’s offerings are much superior to what the existing firms are offering. As a result, the existing firms are not able to compete with the new player in the market.

Many people blindly create a product and hope it will sell. Here’s a better way to go about it, without wasting time and money on a product that might not make any sales.