Are you using the traditional means of advertising for your business? If you have online stores, then attempt to use online classified ads for your business. The last few decades had been dominated by classified ads which used to appear on newspapers.

The American Marketing Association has defined marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing provides the link between people’s needs and its economic patterns of response. This enables marketing to satisfy these needs through the development of exchange processes and the building of long-term relationships.

Webinars should be an important part of your online marketing mix. In addition to bringing you free website traffic, they boost engagement with your audience, build your email marketing list, make sales and improve your business profile.

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person?

We live in a world of information transfer. People send out their passwords, credit card numbers and other personal information when they visit websites and often don’t think about security. Google does.