Do you know the hidden truth behind the band “The Beatles” success? Few people do! Entrepreneurs and internet marketers can learn a ton from this one success secret of The Beatles!

How successful were The Beatles?
1.6 billion singles in US
600 million albums worldwide
21 #1 songs
25 #1 albums

The period we need to look at is from 1960 – 1962 in Hamburg Germany: https://en.wikipedia.org/wiki/The_Beatles_in_Hamburg

Playing Music: The group spent a total of seven weeks performing at the Indra club, a German venue, notching up 172 hours of stage time over 48 nights.

Notice a similarity to the 90 day challenge? https://www.youtube.com/watch?v=hnmXqesXls8

“Between 1960 and 1962, the new Beatles played an estimated 281 concerts in Hamburg’s notorious red light and party district, sometimes starting at 7pm and finishing at 7am. In two short years, they played more live music hours in Hamburg than anywhere else in the world in their entire career.”

Then, learning about their living conditions through these years you will understand how not glamourous the hustle and grind was for them.

McCartney later said, “We lived backstage in the Bambi Kino, next to the toilets, and you could always smell them. The room had been an old storeroom, and there were just concrete walls and nothing else. No heat, no wallpaper, not a lick of paint; and two sets of bunk beds, with not very much covers—Union Jack flags—we were frozen.”

Lennon remembered: “We were put in this pigsty. We were living in a toilet, like right next to the ladies’ toilet. We’d go to bed late and be woken up next day by the sound of the cinema show and old German fraus [women] pissing next door.”[30]

Lennon said: “It was Hamburg that did it. That’s where we really developed. To get the Germans going and keep it up for twelve hours at a time we really had to hammer. We would never have developed as much if we’d stayed at home. We had to try anything that came into our heads in Hamburg. There was nobody to copy from. We played what we liked best and the Germans liked it as long as it was loud.”

They played at least 4.5 hours on weekdays, 6 hours weekends, sometimes up to 12 hours per day.

Let’s do a little math… If they played a minimum of 4.5 hours/show and they played 281 concerts in 2 years… That is over 1264 hours performing live they condensed into a 2 year period.

They were living in filth, playing in repulsive sounding clubs that may have doubled as strip clubs… They were getting ZERO notariety, zero press, zero accolades.

But, they honed the skill. They put in the time! They became masters of the craft!

Then, just ten days after their last Hamburg concert in 1962, the LP Please, Please Me was released and took the world by storm.

This is when they ‘burst onto the scene like an overnight success’ but you now realize there were YEARS of hustle and grinding it out that propeled them to becoming one of the greatest bands of all time.

The success secret? You must put in the work… Literally, thousands of hours if you want to be successful!

That, my friend, is the shortcut!

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