Remember the line from the movie “Field of Dreams”? “If you build it they will come!” This does not work for websites! Attracting visitors with a well-defined marketing plan is only the start of the process. You need on-site and off-site SEO including content marketing, well defined keywords and a strong understanding of analytics to measure user demographics and tendencies once they are there.

Whether you have a small business or a startup, you cannot disagree with the fact that social media is an essential part of marketing strategy. Anything going wrong on social media can have a negative impact on your business.

Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience.

“Content marketing doesn’t work. I have tried it and it was a waste of time, money and effort. “Perhaps you have encountered people with that opinion or are facing challenges yourself. Despite the entire buzz around content marketing, the fact is that content marketing does work if done right. So why do people say that it doesn’t work for them? The problem may not lie in the strategy but rather in the approach.

From washing machines and table lamps, retargeting company Criteo reveals that UK consumers are shifting their online spending to fresh grocery items. Online searches for kitchen staples like milk, bread, cheese and eggs have increased by 108%, which constitutes 20% of the most popular search terms from 1.5 million searches analysed across Criteo’s UK Sponsored Products. Find out what products made it to the top 10 most searchable products online.