The world is the digital world is progressing towards the use of mobile devices. By keeping with this fact in mind, it becomes very much necessary for any users on the web to have a great user experience with seamless of web surfing so that the mobile phones revolution could reach the next level.

Measuring the Return on Investment (ROI), i.e. the contribution a particular marketing operation renders on profit and revenue is the holy grail of marketing measurement. A friendly reminder: this post is not about flabby metrics like eyeballs and views. We’ll only discuss quantifiable evidence indicating towards real outcomes.

One is a dangerous number in business. You need to ensure that all your online income doesn’t come from just one source. Having several income channels means that if one channel starts to fall off, you’ll have others that can help your income while you explore new online business options.

Facebook has earned it’s reputation in the business world. With more than a billion users you must include this social media giant into your internet marketing strategy. The sheer number of users is only one of the reasons to pay attention to Facebook.

Interactive content is one of those effective ways to boost online engagement and lead generation process. Interactivity is nothing but bringing the content to life and turning failed or under-performing lead-generation campaigns into highly successful lead-generation experiences.