Bounce rate is the percentage of visitors who exit a website after viewing only one web page of the website. There are various reasons that cause high bounce rate. In this article, we discuss various categories of factors that cause high bounce rate.

Although content curation is used extensively online as a way to share knowledge, many who used this strategy are doing so incorrectly! Read more to discover 5 tips you can use to curate some really terrific content your readers will enjoy!

Marketing is essential to the survival and growth of any business, especially those online. Here are some easy online marketing tips to help you increase sales and profits.

The online business world is a thriving market place where people are buying and selling online 24 hours a day. But does that mean that you really can generate an online income from home?

Starting your own information business is easy if you know how. The problem is that there are so many different ideas on how to go about it that it starts to get confusing. In this article I am going to tell you exactly what to do so that you will be able to start straight away after reading!

Although it has been said the internet marketing success is really just a numbers game, if you can figure out how to increase conversion rate on website, you’re way ahead of the game. I recently watched a webinar that explains some ideas to increase sales on the internet…

Unemployment is on the rise globally, and people are seeking for unconventional but legal avenues for making money. The internet has emerged as a fecund ground for making money. Affiliate marketing, article writing, academic writing and audio transcription are some of the strategies used to make money online.

If you’ve got a website or a list (or, ideally, both) then chances are that you’ll need products to promote to it. After all, earning even a bit of pocket money from those promotions could turn your hobby from something that costs money to something that earns money. Or it might even take over as your full-time income source.

Setting up a solid website of inventive design that is readable and navigable is crucial to a company’s online presence, as is the passionate marketing of that website. The finest websites, like the finest products and services, require a marketing strategy that is worthy of them.

Today the term expert has a lot less value than it did years ago. It seems that everyone online is an expert at something or other – even when they are not! In this article I am going to give you 3 tips on how you can position yourself as the real expert in your niche so that people naturally come to you rather than others.

As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why? What’s changed?

A completely adaptable and versatile formula for successful content marketing simply doesn’t exist. Why? For all fundamental reasons why there are no two perfectly identical particles in this universe. The same principle can be applied in the world of business. No two companies are alike, even if primarily they set off from the same point, fight for the same market, and start with the same goals.

Just as products are evolving so are consumers and they have become more aware of solution selling and manufactured needs creation by the marketing and advertising industries. People will buy from corporations they trust and they are looking now beyond the products; they are looking at the corporations themselves and even more so due to the impacts of the Internet and social media, they are looking at the people they have met and now trust online to tell them which corporations and products should be trusted.

The answer is not just in PPC and SEO services, but majorly in simple, relevant and interesting content. Content is the master of online marketing…

The world of healthcare marketing is vast and wide. There are several fundamental areas to review in the marketing process in order to make the most of it. To do that we will cover three of the processes to help you understand the concepts that are important. Part 1 – An overall marketing plan and strategy Part 2 – Online and content marketing Part 3 – Social media marketing.

Before you choose a digital marketing agency, you need to evaluate the company and ensure that your choice will benefit your brand and company. Know how to find the best digital marketing agency.

Everywhere you turn online you hear about passive income and how it’s the ultimate goal for someone wanting to build their wealth. But the phrase “passive income” can be inaccurate because there’s nothing passive about creating a passive income stream.

Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.

It takes time, commitment and effort to build a strong brand. It takes the willingness to stick to the messages for the long term and not forget what your true point of being is.

Google webmaster tools are one of the most useful Google analytics, SEO tools out there. Basically, these are set of tools for Google to communicate with webmasters. You just have to login and start reaping its benefits. As these are designed by Google, the major search engine; it comes with plenty of benefits.