Content curation is the process of finding and providing 3rd party content that is relevant to your buyer persona or audience. You, the curator, find the best and most trusted content from sources on the Internet and then share it with your followers on social media platforms or via email marketing.

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s). In addition, they engage with the public through social media and ensure visitor flow to digital sites.

We are in an age where, before a buyer purchases a product or service, they Google it to find out more about it. Anyone who wants to grow their brand, no matter how small your business is, needs a website. Building a website has also become cheap. You do not need a lot of money and you don’t need to be a coder or designer to own one.

Digital transformation is the complete process of realigning of the business and technology models with considerable investments in order to effectively engage the target customers on the digital medium throughout different phases of the customer experiences. The major aim of digital transformation is to correctly address the customer needs in the best possible manners. Digital disruption is said to occur when any of the existing industry comes across a major challenger which offers bigger value to the customer base. The challenger company’s offerings are much superior to what the existing firms are offering. As a result, the existing firms are not able to compete with the new player in the market.

Many people blindly create a product and hope it will sell. Here’s a better way to go about it, without wasting time and money on a product that might not make any sales.

A potential customer is always interested in a content he can relate to, learn from and that helps him achieve his goals. Content marketing is all about creating content that attracts a potential customer’s interest in a brand.

The popularity of the digital currency is growing day by day. Bitcoin is one of the well-known cryptocurrency. It enables people involved to earn and purchase currency without any regulation from a bank or a central authority.

Apps and website testing is a critical process in development. Without proper assessment and evaluation, there could be many bugs hidden from plain view. To exclude this possibility, many developers take the online help of usability testing websites. These sites scan apps and websites for any problems, bugs or lags and notify the developers, allowing them to build on this feedback. A notable name among these websites is uTest which provides testing services for mobile apps, mobile sites, and websites.

If you are new to the world of business, you are, no doubt, being absolutely bombarded by so many bits of advice on what to watch out for, what things to do first, and of course, how best to get the best return on your investments. It is a lot to take in, especially if you’re the new kid in town, but one area you need to pay attention to is the importance of internet advertising agencies.

It’s very important to understand very clearly what you do for your customers. Remember that what you do is the value you offer, not the product you sell or the service you provide.