What is a Landing Page? A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

For those wanting to know how to create and run an online business there is a process which has been honed and perfected by entrepreneurs over the last fifteen years or so, ever since the business began. There is now a clear internet marketing definition which is accepted by all successful marketers. The process of starting and running an online business is straight forward but will involve most newcomers in a fairly steep learning curve. As the name ‘internet marketing’ suggests the business is about marketing products or services via the internet rather than by traditional marketing techniques. This article discusses the outline of setting up a business dealing with issues such as; how to find a profitable niche; building targeted mailing lists and how to market to that list.

Most online businesses are run by individuals working from home. The very nature of the work makes this way of earning very attractive. These home-based internet business ventures are a great way to earn money either to boost income from employment or to create a whole new lifestyle. It is boom-time in this form of DIY marketing as more and more people are becoming aware of its possibilities.

Don’t be intimidated by the number of digital marketing firms offers. Instead, be content in knowing you can find one to help you get something in motion for your business to be proud of and to blossom from.

If you’re running a ‘bricks and mortar’ business, do you really need to be online? If you’re starting a new business, why does the internet matter?