This article discusses the importance of a business having a website, specifically small to medium sized businesses in the service and retail industry. The way people search for businesses has changed, and as business owners, we need to keep up.

Marketing has been around for a long time; however, with the popularity of the internet, marketing has turned digital. The successful results of digital marketing have been proven, and many companies are taking their advertising into the digital space.A small company with an online presence and proper internet marketing strategy can generate an increase in new business and therefore maximize profit.

Are you connecting with your leads, prospects, and customers? Do they “get” your message, who you are… and want to do business with you? Don’t miss this one easy step to creating happy, loyal customers who buy from you again and again.

Understandably some people will and are having a hard time believing that anyone can make money online through Internet Marketing. And the truth is who can blame them? When we consider that there are many people out there who are selling already outdated products that either never worked, worked for a while or more importantly, won’t work at this time. On this basis many are left believing that internet marketing is a scam, and just another system set up to siphon money out their pockets. I to have been burnt and scammed and left shaken, did I have doubts? Duh!! However I didn’t quit and neither should you.

Online marketing offers great ways to earn extra money from home. As passive sources of income, these money-making schemes need very little effort on your part. Also, the investment requirement is minimal. But, there is a condition. You should have some idea on how online marketing works. It is essential that you understand the structures and know the tricks that will help you squeeze out money as much as you can.