In this article I am going to discuss what you need to test in order to optimise your system. Being successful online is far easier if you test and track everything you do because then you know what needs improving.

The world is fast becoming a global village due to technological advancement; many businesses are shifting focus to the internet today. This is obvious because the internet has taken the world by storm and lots of people go online for their shopping. Statistics shows that there is an upsurge in online shopping compared to previous years.

Optimising everything that you do so that you become more and more efficient is critical if you are going to be able to scale up your business. You need to have a very specific system in place which will target specific people.

On July 22, 2013, Google made the biggest change to paid search in recent years with their mandatory roll-out of AdWords Enhanced Campaigns. Our team has been diligently testing all the new features since February, when Google announced the ability to voluntarily upgrade. Here are five essential guidelines our team feels PPC (pay-per-click) users must consider to refine their AdWords account with any enhanced campaign strategy.

It’s no secret that consumers are turning to online resources other than a business’s website to conduct research about that business. Sites like Yelp, Yahoo!, and Google+ have been doubling down on their efforts to procure online reviews. In fact, Google has been working hard to revamp their G+ pages as 85% of online customers use reviews found on local directory sites before they make a purchase. With so many of these sites available today, you can no longer afford to not pay attention to them.

Have you ever been turned down for a job due to ageism, to young or too old. When I was about 45 I was told I was too old to become an insurance representative for their company. Now officially it doesn’t happen, however do you ever feel you are not getting the truth when you are rejected?

Traditional stores have been around for centuries. In today’s world, the online environment allows you to be any place in the world (that has Internet capability). The online entrepreneur is able to capture the attention of people around the world. Your “store” will be open 24 hours per day, 7 days per week. There will never be anyone who drives 45 minutes to an hour (or more) just to find out your store is “closed.” If you have a traditional store front, this article will help you to see the advantages of expanding “online” as well. If you are just starting out with your online business, this article will help you to realize the positive aspects of what you are beginning to build. If you have been online for awhile but your business seems to be stagnant, this article will help to spur some ideas that may get you up and running with sales again!

By now we have all seen the substantial impact of Big Data in helping organizations enhance their performance by converting raw or unstructured data into insightful data. Big Data gathers and analyzes customer requirements and then predicts the right product for the customer, which helps a business to acquire customers and also retain them by perfect product placement. Massive amounts of data are being generated daily from various digital sources. According to IDC the volume of data generated will grow to 44 zettabytes by 2020. Only a fraction of this generated data is useful for business organizations. So to stay in the marketing game new methods of managing massive amounts of data must be adopted. This is where Artificial Intelligence (AI) and its predictive application come in.

An Internet marketing funnel is a marketing strategy whereby you are constantly funneling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. At the top, you lead potential clients to your website, in the middle you offer them valuable services if they sign up to your list, and at the end you convert them into customers. There are a number of processes that have to be working in order to ensure you capture leads, communicate properly to them and value your repeat customers. This article will tell you how to create an Internet marketing funnel.

Cost Per Actions/Acquisition (CPA) marketing can be an internet marketing technique where an advertiser will pay for a particular action taken simply by a possible client. The payout out of this action is delivered to the affiliate who sent the potential customer to the advertiser’s web page if the possible client completes the specified action. The action can be anything from actually buying something to simply filling in an application. As an affiliate marketer, you can reap the benefits of earning a little commission whenever a customer you send out to the advertiser’s web page completes the action. When you have your own website with good traffic, or believe you can set one up, it’s not at all hard to monetize it using CPA marketing.