For today’s sales force, B2B buyers are increasingly difficult to reach and engage, and cold calling response rates decrease every year. Cold calling is no longer an effective method to reach B2B executives today, but it is still all too common. Why? Because many sales organizations are stuck practicing the “proven” methodologies of the past instead of developing a sales strategy for today’s digital world. Here’s what we recommend to replace your ineffective cold call routine.

55% of B2B marketing organizations have taken the plunge and adopted marketing automation technology, and it’s easy to see why. The technology’s robust lead nurturing capabilities make it an attractive sell to marketers. However, many companies struggle to take advantage of 100% of their marketing automation investment. If you implemented marketing automation technology six or more months ago and are still only using the technology for batch email sends, you’re not alone. Here are a few steps you can take now to jump start lead nurturing and get more out of your marketing automation investment.

In this article we will be discussing about the major Importance of Digital Marketing in today’s world: 1. Greater Opportunity: With the help of digital marketing a company or an organization can explore greater heights of popularity and targets.

You may think that digital marketing is not hard. But it is not as easy as you may think. You will realize it once you have suffered a loss when doing things on your own. Your strategy may fail and you may end up losing a lot of money. So, it’s better that you hire a digital marketing agency. Given below are a few tips that can help you choose the right digital marketing agency.

Traffic is one major thing that you give all of your concentration to and i know you will do whatever it takes to get some effective traffic. Getting some Traffic is not the main thing you should worry of, but turning them into successive subscribers.