Building a website that will be a success in the long term is like building a house, it happens piece by piece. You need to have all the right pieces and to have them put together in the most optimal way. That takes careful planning on your part, a blueprint of sorts. Whether you are building a house or building a website, it is crucial to start with a good foundation.

The written word plays a pivotal role on the internet. Pretty much any type of website marketing will involve some type of written content that needs to produced on a regular basis. As a business owner, you may wonder if online marketing is only for people who are great writers who are disciplined enough to write on a consistent basis. Actually, you can still do very effective website marketing, even if you can’t write a word!

It is a marketer’s dream to be found on Google. Especially if it can be on either the second page or first page. You want people to find your website and you heard that you need to make use of SEO and guerrilla marketing tactics that involves a good copywriting ability, and things like PPC (Pay Per Click), CPA (Cost Per Action), email marketing, article marketing, etc. It will certainly be a very good idea to do what guerrilla marketers do who make use of their writing ability and outsourcing skills to get them on the first page of Google.

If you want to make money online, you should know that getting from point A (zero dollars) to point B (making your first dollar online) might have a lot of pitfalls and you could end up giving up even before you earn a dime. Make no mistake about it, 95% of people who go online to start a business never make a dime. In this article, we will outline some real online business models that you can study and start. We will also tell you some of the mistakes you need to avoid so you will fall into the upper the 5% of online business people who are making tens of thousands of dollars per month online.

Online marketing for businesses and non-profits is critical to success. No longer is it just a website; it is the whole online brand. If the goal of your company or non-profit organization is to generate leads, then you must have a plan that you can implement across several platforms to increase visibility through effective branding. The strategy is to create relevance, trust and authority for your business. To be effective, your plan must be integrated across multiple platforms to reach and engage your market.